You're right, this kind of rebranding almost never works out. But how about Microstrategy? Michael Saylor pulled off a complete transformation. Gamestop had an opportunity to make something out of all the retail support that squeezed the short sellers. Can anybody else come up with examples of when this worked and was not just a way to shake down investors?
Great examples and great question. MicroStrategy is probably the strongest case for the Templeton exception. Saylor didn't just change the name, he made a real, billion-dollar commitment to the underlying asset, and Bitcoin delivered. Whether it sustains is still an open question, but it's a genuine transformation, not a press release.
Brilliant article. Sounds like they should have turned in to a marketing company.
You're right, this kind of rebranding almost never works out. But how about Microstrategy? Michael Saylor pulled off a complete transformation. Gamestop had an opportunity to make something out of all the retail support that squeezed the short sellers. Can anybody else come up with examples of when this worked and was not just a way to shake down investors?
Great examples and great question. MicroStrategy is probably the strongest case for the Templeton exception. Saylor didn't just change the name, he made a real, billion-dollar commitment to the underlying asset, and Bitcoin delivered. Whether it sustains is still an open question, but it's a genuine transformation, not a press release.